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How to Use Your Blog Call to Action to Get Clicks


Oct 09
How to Use Your Blog Call to Action to Get Clicks

Welcome to the SEO Challenge Day 13

Do You Need a Blog Call to Action?

You normally add a blog call to action when you publish a new post. Or if you don't, you should. Your blog call to action is to inform your readers of their next step.


You may wonder if you need a blog call to action on all your posts. Well the answer is that you do. It may seem silly asking your readers to do something, but your blog call to action can work wonders.

Do I Really Need to Tell My Readers?

When a visitor comes to your website and likes what they see they’re naturally going to want to share it right? Well, sometimes.

If it’s easy to share, if you remind them to share, and encourage them or give them an incentive to share, then you’re going to get a lot more shares.

But, if you don’t have easy share buttons, and you don’t ask, more than likely they won’t be as keen to share it.

blog call to action - do I need to tell my readers

What Is a CTA?

You want more people linking to and sharing your content because it’s good for SEO. And of course you want to improve SEO.

Each share constitutes a link back to your site. Links back (depending on where they come from) signal to search engines that your site is important in some way.

To make technology work well you need to remember the blog call to action.

Calls to action are often shown in varying formats. It might be words, images or even buttons. Whatever the form it takes, the blog call to action is designed to encourage your visitors to take a certain action. 

blog call to action - how to ask for a share

How Do I Ask For a Share?

Tell your visitors to like, share, comment. Make sure you tell your readers what you want them to do when they read your content. This means you need to know what action you want your readers to take, for every blog post.

It doesn’t take much effort to add a comment to the end of your blog posts about sharing the wealth with their friends and instruct them how to do it. Read more about how to engage an audience.

And yes, there is a plugin for that, let’s look at a few.

Sassy Social Share

This free plugin is great for encouraging social sharing with over 100 social share and bookmarking sites included. You can show icons for the social networks you want your audience to use.

Super Socializer

This social share, social login, and comments plugin offers social share buttons from 100 networks, follow icons, and shows share counts for some of the most popular networks which will help you improve your social proof.

Ultimate Sharing

This cool plugin offers 16 different designs for your social media share icons. You can give more than one action to a social media share icon. The icons can float, or stay sticky, and you can even add counts, get people to subscribe to your blog by email, and so much more.


This plugin lets you set up social sharing, pop-ups, slide-ins, and even email opt-ins making this a very useful social sharing plugin to use. As you know you want to find plugins that do more so that you can install fewer plugins. This is worth a try.

Types of Blog Call to Action

Types of Blog Call to Action

You don't need to over complicate things and there are some simple CTAs you might consider using.

  • Point them in the direction of another blog post. Obviously one that links to the topic.
  • Request a social media share.
  • Ask them to post a comment.
  • Ask them to connect online, via social media.


Full disclosure, I don't use a plugin as I have share buttons through my theme (Thrive Themes). However, if I didn't I would definitely be looking at a  plugin.

Each time someone shares your posts, comments on your blog, forwards your social media posts and so forth it makes a big difference in your search engine ranking.

That’s why it’s so important to make it easy for your visitors to share by providing the right icons, and directions so that they can do it easily. It’s not pushy to ask for the share, the like, or the follow at all. In fact, even people who like what they see often will not share without being asked to or told to.

So! Care to Share?

Let's Recap

These are the things you should do around your blog call to action.

  • Investigate some plugins if you don't already have CTA capability.
  • Make a list of the different types of CTA you want to use.
  • For every post you publish, know the ONE action you want people to take.
  • Come up with a way to remind yourself to add CTAs to every post. I use Trello and so have a list of actions to do for each blog post.

Any comments or questions, please enter them in the comment box below. Speak soon.


  • Abhijit says:

    Very helpful post. Thank you for writing and sharing.

  • I really needed to read this. Thank you for sharing. So useful. Is it possible to have a blog and not use plug ins as I do not wish to use plug ins at all?

    • Penny Burns says:

      Thanks for reading. It would be possible not to use plugins but they do add functionality and even security. Why don’t you want to add them?

      • Ok. I just think that plug ins have viruses and the thought of adding them without knowing about viruses worries me.

        • Penny Burns says:

          The important thing is to choose trustworthy plugins. Those that have been downloaded thousands of times. Some plugins, whilst not viruses, can just affect the setup of your blog so you do need to be careful. But if you think ‘I really wish I could do that on my blog’ then there are probably themes or plugins that allow you to do it. You just need to do some research. If you’re happy with your blog and its security, then you don’t really need any plugins.

  • Thanks a lot for following my Blog! I am looking forward to your new posts! Cheers, Roland

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